Sponsorship Matters

Eight Common Elements of Successful Air Show Sponsorship Programs

An article by Deb Mitchell as printed in Air Shows Magazine

“Because a strong sponsorship program enhances ticket sales, creates additional media coverage and generates revenue that can be invested in other aspects of the show, the success of an air show can often be measured by the success of its sponsorship program. And there are a few core sponsorship principles employed by virtually every successful air show, whether their budgets are fifty thousand dollars or a million dollars. Your program will almost certainly be different than that of other air shows, but any successful program will most likely include all eight of these elements.”

Download the full article HERE (pdf)